7.2平价茶色素崛起:一场由消费理性驱动的市场变革_译文_202608041108.docxVIP

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7.2平价茶色素崛起:一场由消费理性驱动的市场变革_译文_202608041108.docx

TheRiseofAffordableTeaPigments:AMarketTransformationDrivenbyConsumerRationality

Atonepoint,teapigments,asahigh-endhealthproduct,werelonglabeledasluxuryitems,gift-exclusiveproducts,orpremiumwellnessproducts.Abottleofteapigmentproductwithexquisitepackagingcouldeasilycosthundredsoreventhousandsofyuan,withbrandpremiumoftenconstitutinghalfofitstotalpricestructure.However,overthepasttwoyears,thislandscapehasundergoneprofoundtransformation.AccordingtothelatestdatafromtheTeaPigmentResearchInstitute,between2025and

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