BEC初级考试真题详解与答题技巧.pdfVIP

BEC初级考试真题

InstructionstoCandidates

(a)Thetimeallowedforthisexaminationis2hours.

第七章目标市场营销战略argetMarketingStrategy瞄准目标有的放矢第一节市场细分Segment一概念的界定MarketingSegmentation是指营销者利用一定需求差别因素细分因素把某一产品整体市场消费者划分为若干具有

(b)Answerall4questions.

(c)Usethespacesprovidedinthecombinedquestionandanswerbookletto

completetheanswers.

Ifmorespaceisneededforanswersorroughnotes,usethesupplementarys

heetsprovidedandsecuretheminsideyourbookletwithyournameandcandi

datenumberclearly