市场调研与需求预测策略探究.pptVIP

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  • 2026-09-03 发布于北京
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MARKETINGMANAGEMENT

12thedition4ConductingMarketingResearchandForecastingDemand Kotler Keller第1页1

ChapterQuestionsWhatconstitutesgoodmarketingresearch?Whataregoodmetricsformeasuringmarketingproductivity?Howcanmarketersassesstheirreturnoninvestmentofmarketingexpenditures?Howcanpaniesmoreaccuratelymeasureandforecastdemand?第2页2

MarketingResearchDefinedSystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecificmarketingsituationfacingapany.第3页3

TypesofMarketingResearchFirmsSyndicatedCustomSpecialty-line第4

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