退出市场策略品牌与业务优先级设定及选项整合.pptVIP

StrategicMarketManagementGlobalPerspectivesDavidA.AakerandDamienMcLoughlinISBN:978-0-470-68975-2.wileyeurope./college/aaker?CopyrightJohnWileySonsLtd1第1页

ChapterFourteenSettingPrioritiesforBusinessandBrands-theExit,MilkandConsolidateOptions第2页

“Thereisnothingsouselessasdoingefficientlythatwhichshouldnotbedoneatall.”PeterDrucker第3页

Obviouslyeveryonewantstobesuccessful,butIwanttobelookedbackonasbeingveryinnovative,verytrustedandethical,andultimatelymakingabigdifferenceintheworld.”SergeyBrin.第4页

“Standinginthemiddleo