从创意到增长_企业如何构建应用型创造力体系_35页_6mb.pptxVIP

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从创意到增长_企业如何构建应用型创造力体系_35页_6mb.pptx

NickLawCreativeChairpersonAccentureSongJune2026DavidDrogaViceChairAccentureNdidiOtehCEOAccentureSongAppliedcreativity—andhowtoleaditJoshuaBellinThoughtLeadershipResearchLeadAccentureSong

Theyendwhentheyrunoutofideas.Or,morelikely,can’texecutetheonestheyhave.Everycompanystartswithanidea2Appliedcreativity—andhowtoleadit

Thisresearchisaboutthedisciplineofreliablyturningideasintousefulandinterestingthingsforcustomers.Itstartswiththeintuitiveprinciplethatcreativityisneededtoinnovateandgrowandendswiththeelusivepracticeofd

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