mckinsey -当人工智能邂逅消费诉求 自主智能时代下以人为本的奢华体验创新 When AI meets desire Innovating human-centered luxury experiences in the agentic age.pdfVIP
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- 2026-09-21 发布于广东
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RetailPractice
WhenAImeetsdesire:
Innovatinghuman-centered
luxuryexperiencesinthe
agenticage
WithluxuryconsumersrapidlyembracingAI,thestrategicquestionfor
merchantsisnolongerwhetheragentswillmediatethejourney,butwho
controlshowbrandsareperceived.
ThisarticleisacollaborativeeffortbyAnitaBalchandani,GemmaD’Auria,HolgerHarreis,RogerRoberts,and
StevenBegley,withKatharinaGiebel,representingviewsfromMcKinsey’sRetailPr
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