mckinsey -当人工智能邂逅消费诉求 自主智能时代下以人为本的奢华体验创新 When AI meets desire Innovating human-centered luxury experiences in the agentic age.pdfVIP

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mckinsey -当人工智能邂逅消费诉求 自主智能时代下以人为本的奢华体验创新 When AI meets desire Innovating human-centered luxury experiences in the agentic age.pdf

RetailPractice

WhenAImeetsdesire:

Innovatinghuman-centered

luxuryexperiencesinthe

agenticage

WithluxuryconsumersrapidlyembracingAI,thestrategicquestionfor

merchantsisnolongerwhetheragentswillmediatethejourney,butwho

controlshowbrandsareperceived.

ThisarticleisacollaborativeeffortbyAnitaBalchandani,GemmaD’Auria,HolgerHarreis,RogerRoberts,and

StevenBegley,withKatharinaGiebel,representingviewsfromMcKinsey’sRetailPr

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