2026营销英语考试题及答案.docVIP

2026营销英语考试题及答案

单项选择题（每题2分，共10题）

1.Whatdoes“USP”standforinmarketing?

A.UniqueSellingProposition

B.UniversalSalesPlan

C.UnitedServicePackage

D.UnusualShoppingPlace

2.Whichwordmeans“apersonwhobuysgoodsorservices”?

A.Seller

B.Marketer

C.Customer

D.Advertiser

3.“Brandawareness”refersto______.

A.thepriceofabrand

B.howwellconsumersrecognizeabrand

C.thequalityofabrand

D.theoriginofabrand

4.Whatis“marketsegmentation”mainlyabout?

A.Dividingthemarketintodifferentgroups

B.Increasingmarketshare

C.Settingmarketprices

D.Prom