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2026年下半年全球营销市场趋势报告 2026 H2 Market Report Key insights on consumer, advertising, and media trends, with data from leading marketing industry professionals..docx

2026年下半年全球营销市场趋势报告 2026 H2 Market Report Key insights on consumer, advertising, and media trends, with data from leading marketing industry professionals..docx

    Introduction 3

    Foreword 4

    Insight1

    Digitalmaturitysignalsthe

    arrivalofthe“corepillar”era 6

    Insight2

    Performanceastheanchor,

    testingasthelever 8

    Insight3

    Thepragmaticshiftfromhype

    tohands-onAIimplementation 9

    Insight4

    Navigatingthegapbetween

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