2026年英国儿童被动在线行为测量报告’.docxVIP

Children’sPassive

OnlineMeasurement

Published21May2026

Contents

Children’sPassiveOnlineMeasurement 1

Contents 2

Introduction 3

Keyconsiderations 4

Strengthsandlimitationsofthisstudy 4

Datadefinitions 5

Overview 6

Theonlinelandscapeforchildren 7

Timespentonline 7

Topservicesbyaudiencesize 11

Topappsbyaudiencesize 12

Onlinesectors 15

Introduction 15

Socialmediaandvideo-sharingservices 15

Messagingandcalls 22

Search 25

Artificialintelligence 25

Email 28

Games 28

Football 31

Education