重大社课件农牧机械外贸实务Chapter 2 Market Development and Customer Positioning.pptxVIP

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重大社课件农牧机械外贸实务Chapter 2 Market Development and Customer Positioning.pptx

Chapter2MarketDevelopmentandCustomerPositioningPracticeforForeignTradeinAgriculturalandAnimalHusbandryMachinery??TargetMarketSelection??CustomerProfiles??MarketDev.ToolsStrategies??TargetCustomerDevelopment

LearningObjectivesWhatyouwillmasterinthischapter1TargetMarketSelectionMatchmachinerytoclimateandagriculturaltypes→2CustomerProfilesUnderstandthreecorecustomertypes→3MarketDevelopmentToolsMasterexhibitions,B2Bandcustomsdata4MarketingStrategiesUnderstandthreecorecustomertypes→

Section1TargetMarketSelection—AdaptingtoClimateandAgricultura

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