麦肯锡 -IP 走进现实世界:依托沉浸式实景娱乐打造差异化亮点 When IP goes IRL Standing out with location-based entertainment.pdf

麦肯锡 -IP 走进现实世界:依托沉浸式实景娱乐打造差异化亮点 When IP goes IRL Standing out with location-based entertainment.pdf

McKinsey

Company

Travel,LogisticsInfrastructure

WhenIPgoesIRL:Standing

outwithlocation-based

entertainment

Theriseofsmaller-scaledexperientialattractionscouldhelpaddress

consumersgrowingdesireforexperiences-whileenablingnewstrate

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