市场营销学英文课件PPTCh18精品教案课件讲义PPT.pptVIP

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市场营销学英文课件PPTCh18精品教案课件讲义PPT.ppt

Advertising,SalesPromotionPublicityDevelopingManagingAdvertisingCampaignsSalesPromotionPublicity

Irwin/McGraw-Hill ?TheMcGraw-HillCompanies,Inc.,1998TheProcessofManagingAdvertisingSlide18-2Figure18.2ReviewAdvertising

GoalsandBudgetPretestAdsScheduleand

RunAdsEvaluateAdvertisingEffectivenessAdjustAdvertising

AsNeededSelectMediaCreateMessages

BasicTypesofAdvertisingProductattemptstocreatedemandforgoods,services,places,personsoreventsInstitutionalpromotesthenameimage,personnelorreputationofacompany,organization,orindustry

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