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罗兰贝格_荷兰篮下之战- The battle for the Dutch basket New rules for innovation and growth in FB 2026.docx

罗兰贝格_荷兰篮下之战- The battle for the Dutch basket New rules for innovation and growth in FB 2026.docx

    REPORT

    Thebattlefor

    theDutchbasket

    NewrulesforinnovationandgrowthinFB

    RolandBerger

    Managementsummary

    TheDutchfoodandbeverage(FB)marketisbecominghardertowinasconsumers

    increasinglyreassesswhatdeservesaplaceintheirbasket.Long-established

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