波士顿咨询-可组合货架如何重塑营销 How the Composable Shelf Reinvents Marketing.docx

波士顿咨询-可组合货架如何重塑营销 How the Composable Shelf Reinvents Marketing.docx

CONSUMERPRODUCTSINDUSTRY

HowtheComposableShelfReinvents

Marketing

BySilvioPalumbo,MarkAbraham,andYunLimARTICLEOCTOBER20,202612MINREAD

Traditionalmarketinghadagoodrun,butithaslongpasseditsexpirationdate.Foryears,ithascenteredonthecampaign,withmarketersidenti

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