抵御变局：包装与造纸行业全新增长战略.docxVIP

Defyingdisruption:

Anewpackagingandpapergrowthstrategy

Externalshocksareshapinganewrealityforthepackagingandpaperindustry.Afocusonexecution,supportedby

AI,canhelpcompaniesconvertdisruptionintoadurablecompetitiveadvantage.

October2026

Preface

Thepackagingandpaperindustryisinastateofflux.Aftermorethanadecadeofstructuraltailwinds,externalshockssuchasmacrouncertainly,cautiousconsumers,andstructuralchangesinCPGbehaviorhaveshapedanew

environment.Thiscompendium—acollectionofMcKinsey’sgreatestinsightsonthepackagingand