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波士顿咨询- 2026 年的沙特消费者 自信但有纪律 The Saudi Consumer in 2026 Confident, but Disciplined Saudi consumers are optimistic about the future. But they remain disciplined, saving first, looking for value, and willing to swi.pdfVIP

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  • 2026-11-03 发布于山西
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波士顿咨询- 2026 年的沙特消费者 自信但有纪律 The Saudi Consumer in 2026 Confident, but Disciplined Saudi consumers are optimistic about the future. But they remain disciplined, saving first, looking for value, and willing to swi.pdf

    CONSUMERPRODUCTSINDUSTRY

    TheSaudiConsumerin

    2026:Confident,but

    Disciplined

    Saudiconsumersareoptimisticaboutthefuture.Buttheyremain

    disciplined,savingfrst,lookingforvalue,andwillingtoswitch.

    ByAndyVeitch,JakubKojda,andJamesBrindley

    REPORTOCTOBER23,20268MINREAD

    SaudiconsumersentimentstandsinsharpcontrasttothecautionseenacrossmuchofEurope.

    WhileEuropeanconsumersarecuttingbackandtradingdown,Saudiconsumersfeelpositive

    abouttheeconomy,theirsociety,andtheirownlives.Theyexpecttospendmoreinthecoming

    months,notless.Thatoptimismholdsevenamidprolongedconflictinther

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