谷歌云：2025 人工智能赋能游戏产业：生成式AI驱动新一代游戏研发研究报告（英文版）.docxVIP

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thegames

industry.

HowdevelopersareusinggenerativeAltocreateanewgenerationofgames

Introduction

Thegamesindustryiscurrentlyinthemidstofprofoundchanges,withdevelopmentcostsrising,marketsincreasinglysaturated,andplayersgravitatingtowardoldergames-allofwhich

underscoretheneedforstudiostocontinuouslyinnovate.

Inthislandscape,generativeAl(genAl)hasemergedasapowerfulally.Currently,97%ofgame

developerssaythatgenAlisreshapingtheindustry,leadingtointenseexperimentation,Al-integratedworkflows,an