个性化的未来以及如何为此做好准备—.pptxVIP

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个性化的未来以及如何为此做好准备—.pptx

MarketingSales

Thefutureof

personalization—andhowtogetreadyforit

Personalizationwillbetheprimedriverofmarketingsuccesswithinfiveyears.Herearethecapabilitiescompaniesneedtodeveloptostayaheadofthecurve.

June2019

©GettyImages

fromadvancedanalyticstoprovideapersonalizedoffering;40percentsaythatpersonalshoppers

willuseAI-enabledtoolstoimproveservice;and

37percentsaythatfacialrecognition,location

recognition,andbiometricsensorswillbecomemorewidelyused.

Someretailershavealreadystarteddownthis

pathtomovebeyondestabl

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