尼尔森 -2026 年度营销报告 品牌知名度 战略重点以及如何衡量胜利 2026 Annual Marketing Report Navigating the AI era Accuracy, outcomes, shifting trends Brand awareness, bottom line Strategic focus and how to measure a win.docx

尼尔森 -2026 年度营销报告 品牌知名度 战略重点以及如何衡量胜利 2026 Annual Marketing Report Navigating the AI era Accuracy, outcomes, shifting trends Brand awareness, bottom line Strategic focus and how to measure a win.docx

BUILDINGANDGROWINGBRANDSINTHEAIERA

REGULARAIDISCOVERY(U.s.CONSUMERS)

WHATMARKETERSAREFOCUSEDONBRANDAWARENESS

CUSTOMERACQUISITION

REVENUEGROWTH

CUSTOMERADVOCACY

COMPETITORCONQUESTING

BUDGETOUTLOOK(NEXT12MONTHS)-TOTALBUDGETINCREASE

FLAT/NOCHANGE

BUDGETDECREASE

Nielsen

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