人工智能购物,谁是赢家?自主智能商业的新实证研究.pdf

人工智能购物,谁是赢家?自主智能商业的新实证研究.pdf

Growth,MarketingandSalesPractice

WhowinswhenAIdoesthe

shopping?Newevidenceon

agenticcommerce

Analysisofabout21,000consumersindicateshowAIshoppingbehaviorisgrowing

andevolving,withearlyevidenceshowingcompaniesarenot

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