KPMG全套内部培训教程3.ppt

What are Proposal Graphics? They’re worth 1,000 words when used properly and effectively Great for page constraints They show spatial relationships They break up monotonous text They convey information quickly Some evaluators focus primarily on graphics What Graphics Represent Architectures (1-3) Technical diagrams, network topologies, etc. Processes and Methodologies (4-9) Management procedures, testing processes, KPMG methodologies, etc. Relationships (10-11) Organizational charts, reporting structures Statistics and Related Information (12-19) Revenue figures Staff breakdown by skill area/degree Graphical Elements Background Action Captions Title Figure Numbers Text Maps/Legends Boxes Charts Arrows Bullets Shading Balloons Clip-Art “Key Features” Photos Illustrations Graphics Development Process Message/Purpose Architecture/Processes/Relationships Flow/Starting Point Placement/Size (Mockup) Draft Graphical Elements Action Caption Review - Is the original message clear? Refine (often go through several iterations) Review again Action Captions Effective for conveying a message and reinforcing a theme Should be informative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.” Symptoms of Bad Graphics Too much text (1,4) Too much white space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10) Tips and Pointers Clear Message (12) 5 - 7 Second Test (15) Flow and Entry Point (5) Left-to-right, top-to-bottom, or center out Organization (2) Balance/Symmetry (6, 10) Appropriate Size (2, 8, 16) Use Shading to Provide Contrast (1, 8) More Tips and Pointers Consistency Fonts, shading, shapes, pictures/images, verb tense, capitaliz