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CONFIDENTIAL
Building Knowledge
Management Capabilities
McKinsey Nonprofit Practice
August 2001
CONTENTS
•Why knowledge management (KM) is
important
•Framework for knowledge management
•McKinsey Nonprofit Practice example
1
McKINSEY CORE BELIEFS ON
KNOWLEDGE-BASED STRATEGIES
1. Knowledge-based strategies begin with strategy, not knowledge
2. Knowledge-based strategies are not strategies unless you link
them to measures of performance
3. Executing a knowledge-based strategy is not about managing
knowledge, it is about nurturing people with knowledge
4. Organizations leverage knowledge through networks of people
who collaborate, not through networks of technology that
interconnect
5. People networks leverage knowledge through organizational
‘pull’, rather than centralised information ‘push’
Source: Strategy as if Knowledge Mattered Brooke Manville and Nathaniel Foote, May 1996 2
STAGES OF KM AND PERFORMANCE
Possible
performance
impact
New Use of
Key Best
Facts and lessons practice is leading learning
information edge
are shared
are thinking
captured widely
available is created
and across the
and used
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