人力资源中介(服务)项目策划书(草).pdf

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2017-09-30 发布于江苏
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人力资源中介(服务)项目策划书(草).pdf

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人力资源中介（服务）项目策划书（草）目录第一部分项目前景分析一、市场分析·············································· 二、行业现状·············································· 三、选址与挂牌 ············································ 第二部分营销策划一、目标市场·············································· （一）市场调查············································ （二）市场定位············································ 二、经营计划·············································· （一）品牌形象············································ （二）宣传推广············································ （三）业务模块············································ 三、盈利模式·············································· （一）核心业务············································ （二）增值业务············································ （三）核心竞争力·········································· 第三部分市场竞争一、竞争环境·············································· 二、竞争策略·············································· （一）价格策略············································ （二）差异化策略 ·········································· - 1 - 人力资源中介（服务）项目策划书（草）目录（三）其他经营策略 ········································ 第四部分发展规划一、宏观发展远景 ·········································· 二、阶段性发展蓝图········································ 三、相关业务链 ············································ 第五部分内部管理一、组织结构·············································· 二、制度化建设 ············································ 三、运营机制和管理体制 ···································· 第六部分风险管理一、风险评估·············································· （一）政策风险············································ （二）管理风险············································ （三）市场风险············································ （四）财务风险············································ 二、风险控制··············································· 第六部分财务管理（假定）一、投资成本预算及盈利预估 ································