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2017-09-29 发布于北京
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Chapter 1 Introduction to Electronic Commerce.ppt

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* * * * * * * * Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Electronic Commerce Summary of this course Electronic Commerce Electronic Commerce * Chapter 1 Introduction to Electronic Commerce Commerce 商务 Negotiated exchange of goods or services Electronic commerce 电子商务 Application of new technologies to conduct business more effectively First wave of electronic commerce 电子商务的第一次浪潮 Ended in 2000 Second wave of electronic commerce 电子商务的第二次浪潮 New approaches to integrating Internet technologies into business processes Electronic Commerce * Chapter 1 (continued) Using electronic commerce, businesses have: 电子商务的作用 Created new products and services Improved promotion, marketing, and delivery of existing offerings The global nature of electronic commerce leads to many opportunities and few challenges 电子商务的机遇和挑战 To conduct electronic commerce across international borders, you must understand the trust, cultural, language, and legal issues 电子商务的信任、文化、语言和法律问题 Electronic Commerce * Chapter 2 Technology Infrastructure: The Internet and the World Wide Web TCP/IP TCP/IP协议 Protocol suite used to create and transport information packets across the Internet POP, SMTP 电子邮件协议 Protocols that help manage e-mail Languages derived from SGML 标注语言 Hypertext Markup Language (HTML) Extensible Markup Language (XML) Electronic Commerce * Chapter 2 (continued) Intranets 内部网 Private internal networks Extranet 外部网 Used when companies want to collaborate with suppliers, partners, or customers Internet2 第二代互联网 Experimental network built by a consortium of research universities and businesses Electronic Commerce * Chapter 3Selling on the Web: Revenue Models and Building a Web Presence Models used to generate revenue on the Web include: Web catalog Digital content sales Advertising-s