奥美360度品牌管理内培训.ppt

360 Degrees Brand Cascade June 30th- July1st Shanghai Do You Feel That You Are…….你是否觉得你是…... In the right industry? 在一个正确的行业工作? With the right agency? 在一个正确的公司工作? At the right time? 在正确的时间? Individual Pre-session Exercise:Framing the Agenda个人练习： Based on what you know now about 360 Degree Branding, write down on the card what you believe to be the three key issues we need to address to be successful 基于你对360度品牌管理的了解，在卡片上写下你认为带来成功的三个主要观点 An issue is something we have to do something about 观点是一些我们必须要做的事情, 它包含 An opportunity 机会 A problem 问题 A balance we need to