国际商务管理教材英文版1.pptVIP

Lesson 1 Challenges of International Business Management Lesson 1 Introduction Reading: Chap. 1 2, Text; Chap. 1, 2, 6 16, Ref. Book 1 Overview: Significance of International Business Modes of International Business International Management Models Cases Scenarios: ? Seeking Business Opportunities ? Galanz, A Workshop of the World ? Nike’s Business Model ? Consignment, Exclusive Sales, or Else? ? Grey Area Lesson 1 Introduction Opening Case: Seeking Business Opportunity In the mid-1990s, David and Thomas Kirkham, two American brothers, inherited a sports car, Shelby Cobra, from their father. With creative design, elegant shape, dynamic styling, and high performance, it used to be the first-rate sports car in the world. Unfortunately, this kind of cars was put out of production long time ago. Seeing people buying the fiberglass-bodied replicas of Shelby Cobra, Kirkham brothers realized that people still loved such a car, and there could be a good business opportunity, waiting to be exploited. Though the fiberglass-bodied replicas in the showroom or on the road had much magnetic appeal of Cobra originals, (Case continued) their prices were very high, and the sales were quite limited. “Since people like this type of cars,” they thought, “Why not reproduce them by using aluminum as before?” The manufacturing requires specialized technology and professional talents in moulding aluminum products. The brothers were confronted with two difficult problems: Which type of manufacturers would have the needed precious resources? Where to find the low-cost manufacturers? (p11, Book 1) Shelby Cobra Shelby Cobra Kirkhams’ Solution： (1) Targeted airplane manufacturers; (2) Found Poland’s idled manufacturing plants used to produce M-G airplanes for Russia; (3) Set up a joint venture with Poland’s airplane manufacturer; (4) Kirkhams brothe