国际商务管理教材6.pptVIP

Lesson 4 Global Strategic Management International Investment Management Global Strategic Management Issues: (?) International Management Strategies (?) The MNE’s Strategic Orientations (?) Strategic leadership (?) Strategic architecture Strategic flexibility (?) Industry Competitiveness (?) MNEs’ Competitive Advantage (?) Building Blocks of Competitive Advantage Value Chain Competitiveness Cases: Larry Bossidy at AlliedSignal Mechanical excavator industry U.S. Semiconductor Industry in Early 1990s Wal-Mart; Intel 4.5 Value Chain Competitiveness Value Chain Analysis Support Activities RD Production Marketing Service Input Output Primary Activities Value Chain Competitive Advantage Identify Bases for developing e.g. Intel Why did Intel lose its dominance in DRAMs market in early 1980s? Year Its market share in DRAMs 1974 83% 1984 1% However, later it builds and maintains its competitive advantage in microprocessor market. Why? Main reasons for its failure in DRAMS Externally, Japanese firms developed new products quickly invested heavily on manufacturing. Their superior production equipment process technology enabled them to capture large share of the world market for DRAMs. Internally, Intel put too much emphasis on product design by trying to be “first to market.” But it fell behind the foreign competitors in process development manufacturing scale-up. Q. Is the Icarus (伊卡洛斯) Paradox applicable? The greatest asset can be the cause of demise. It’s very suitable for Digital Equipment Corp. Analysis: Value Chain Linkage