[外语课件]商务英语Unit4.pptVIP

NEW BE1 U4 (by Xiang Shu) Unit Four Business Communication Topic 1 Written Correspondence Key info: Writing styles Memo Writing process Formal business letter Expressions and patterns Writing styles Lead-in question: What do you think are the differences between personal letters and business ones? Internal communication – informal External communication – formal Level of formality depends on the relationship between the writer and the reader. Level of formality is characterized by the use of language. Formal No contractions No personal pronouns Serious objective tone Specific and technical terminology Indirect and courteous Informal Frequent use of contractions Frequent use of personal nouns Use of slang and jargon Direct (appropriate humor) Memo General introduction One of the key ways in which the management communicates with its staff. A no-nonsense professional document, designed to be read quickly and passed along rapidly, often within a company or work group. Often passed around in the form of an email message. Format Header To: From: Date: Subject/Re: (specific) Body Purpose (key info) I’m writing to (inform)… Background (reasons) Closing A short paragraph – action to be taken Writing tips Often written in the first person (I or we) No salutation and complimentary closing Concise and to the point Select neutral terms and ones which show equal respect for all Use headings, bullets and numbered lists so key points stand out to make it easy to read Use positive words and avoid words like “no”, “not” and “never”. Don’t set the blame on any one person. Sample P138 Detect problems Make improvements Writing process Prewriting steps: _____ your purpose _____ the objective _____ your reader _____ the appropriate format _____ the language/style _____ the information Clarify your purpose Set the objective Consider your reader Select the appropriate format Choose the language/style Prepare the information Structuring the content Opening Gr