【精品】酒店促销员上岗前培训教材.doc

福建吉马集团华南营销中心市场部 PAGE  PAGE 17 促销员培训教材 戴林发 酒店促销员上岗前培训教材  TOC \o 1-2 \h \z \u  HYPERLINK \l _Toc170989541 一、促销员应具备的能力  PAGEREF _Toc170989541 \h 2  HYPERLINK \l _Toc170989542 ㈠、亲和力  PAGEREF _Toc170989542 \h 2  HYPERLINK \l _Toc170989543 ㈡、适应力  PAGEREF _Toc170989543 \h 2  HYPERLINK \l _Toc170989544 ㈢、高超的语言运用能力  PAGEREF _Toc170989544 \h 2  HYPERLINK \l _Toc170989545 ㈣、竞争力  PAGEREF _Toc170989545 \h 2  HYPERLINK \l _Toc170989546 ㈤、良好的心理素质  PAGEREF _Toc170989546 \h 3  HYPERLINK \l _Toc170989547 二、促销员的定位及职责  PAGEREF _Toc170989547 \h 3  HYPERLINK \l _Toc170989548 ㈠、促销员角色定位  PAGEREF _Toc170989548 \h 3  HYPERLINK \l _Toc170989550 ㈡、促销员的职责  PAGEREF _Toc170989550 \h 4  HYPERLINK \l _Toc170989551 三、促销员行为规范  PAGEREF _Toc170989551 \h 5  HYPERLINK \l _Toc170989552 ㈠、仪容规范  PAGEREF _Toc170989552 \h 5  HYPERLINK \l _Toc170989553 ㈡、言行规范  PAGEREF _Toc170989553 \h 5  HYPERLINK \l _Toc170989554 ㈢、服务规范  PAGEREF _Toc170989554 \h 6  HYPERLINK \l _Toc170989555 ㈣、心态规范  PAGEREF _Toc170989555 \h 9  HYPERLINK \l _Toc170989556 四、促销员管理规章制度  PAGEREF _Toc170989556 \h 9  HYPERLINK \l _Toc170989557 五、品牌知识  PAGEREF _Toc170989557 \h 11  HYPERLINK \l _Toc170989558 ㈠、华夏长城干红  PAGEREF _Toc170989558 \h 11  HYPERLINK \l _Toc170989559 ㈡、龙徽葡萄酒  PAGEREF _Toc170989559 \h 12  HYPERLINK \l _Toc170989560 ㈢、红星二锅头  PAGEREF _Toc170989560 \h 13  HYPERLINK \l _Toc170989561 ㈣、夜光杯葡萄酒  PAGEREF _Toc170989561 \h 14  HYPERLINK \l _Toc170989562 ㈤、加路威洋酒  PAGEREF _Toc170989562 \h 15  HYPERLINK \l _Toc170989563 ㈥、孔乙己花雕酒  PAGEREF _Toc170989563 \h 15  HYPERLINK \l _Toc170989564 六、促销程序  PAGEREF _Toc170989564 \h 15  HYPERLINK \l _Toc170989565 ㈠、进入陌生场地前的准备工作  PAGEREF _Toc170989565 \h 15  HYPERLINK \l _Toc170989566 ㈡、进入场地后  PAGEREF _Toc170989566 \h 16  HYPERLINK \l _Toc170989567 ㈢、促销的具体环节  PAGEREF _Toc170989567 \h 16