商贸信函汉译英.pptVIP

商贸信函汉译英 商贸信函 商贸信函是指利用信函的方式，通过邮政的渠道，向指定的单位或个人传达商务广告信息，以期达到一定目的信息传播活动。 商业信函根据内容分为两类，即广告类商业信函和账单类商业信函，账单类商业信函也可以搭载广告。 商贸信函的分类 分类：按功能分类 询价函Inquiry letters 报价函Offer letters 确认函Confirmation letters 通知函Notification letters 允诺函Approval letters 收款函Collection letters 推销函Sales letters 拒绝函Refusal letters 索赔与理赔函 Claims and Adjustments letters 商贸函电的语言特点 　 商贸函电是一种比较正式的公文体,行文端正,简练,清楚,具体,完整,具有一套独有的词汇和习语,也有独特的表达方式.在措辞上比较婉转，注重礼节，经常使用一些客套语。 所以,翻译时要力求作到准确、精练。 重要的三要素 清楚 (clarity) 简练 (conciseness) 礼貌 (courtesy) Clarity 确保你的书信写得很清楚，不会产生误解。 如何解释下面一句话： New baskets have been adopted for flowers and we are going to send them at once。 因此，对于所写的一切必需检查是否清楚，有一丝怀疑，就应该重写。 Conciseness 简练 清楚和简练形影不离。简练就是以尽可能少的文字表达思想而又不牺牲清楚。 简练的信不一定是短信，短信可能是啰嗦的，而长信可能是简练的。 Compare: 1. We have received your letter under the date of June 6 and have given same our most careful consideration, but regret to have to inform you that your proposal is unacceptable to us at the present juncture. (Wordy) 2. We are sorry we cannot at present agree to the proposal made in your letter of June 6. (Concise) 力争无废话，只有必须的短语、句子。 Through years of business dealing, our company has formed the practice that shirts which are exported to European countries be packed either in bales lined with polythene, each containing 50 pieces in one pattern or in plastic-lined, waterproof cartons, reinforced with metal straps. 　Through years of business dealing, our company has formed the following two packing practices for shirts exported to European countries. First, pack them in bales lined with polythene, each containing 50 pieces in one pattern. Second, pack them in plastic-lined, water-proof cartons, reinforced with metal straps. 礼貌 “礼貌是做生意的润滑油，它减少摩擦”。 Courtesy is oil to business---it reduces friction. 礼貌是写信人对读者善意的表示。读者反过来也对写信人表示善意。 Courtesy is expression of one’s good intentions towards the reader in such a way that the reader in turn expresses his or her good intentions toward the writer. 商业书信的结构(structure) (一) 六大标准部分(Six Stan