揭开建立品牌的奥秘.pptVIP

First coverage - out 8th Jan - Closer Magazine (wkly) Thank You * For sense of ease, we tend to define the Stakeholder Universe by these four quadrants: Authorizors Partners External infliuencers Customer (which, itself, should be carefully segmented) You can imagine, a young captain at the knew of a veteran old salt – sitting with his’ captain’s book and talking about who to befriend, buy, or stay away from when making a journey up the Malaccan coast. While convenient to categorize, a diagram like this creates risks of simply listing groups of people. * What this idea gives us Sets an asp