案例分析商务学.pptVIP

Contents Road of development in company The size of the company Total investment of 1.2 billion U.S. dollars Its a total of 55 operating companies, 34 plants, 3 hypermarkets, 31 fast food restaurants, a staff of nearly 24,000 people. In Guangzhou, Hangzhou, Wuhan, Chongqing, Xian, Shenyang and other places to set up production bases. Annual output of nearly 50 billion packs of instant noodles. Range of products in company Instant noodles: kang division: hungshau nyourou , spicy , spicy hot beef beef , spicy hot and spicy ribs whirlwind Drinks: ice tea , strength cool ice tea , fresh green tea daily , mineral water. C Pastry: wonderful fu cake , 3 + 2 double fudge sundae , sweet crisp salty crisp sandwich ,delicious artisanal crisp Master kong logo origin Image Representative The product of master kong Philosophy Overall macroeconomic environment Per capita consumption of instant noodles in mainland China about 15, when money wages 696 yuan per capita, the average monthly consumption of instant noodles to 1.25, (at an average price of instant noodles 0.93 yuan / dollars), accounting for 0.17% of average monthly income. The future, as per capita income increases and the penetration of modern fast-paced lifestyle, convenience, health, delicious, inexpensive demand for instant noodles, a substantial growth trend will continue. It shows that Chinas instant noodle industry is still in active growth period. Economic environment Sales of instant noodles in China from 1992 to 2000 of 1.3 billion packages sold 19 billion packages. Japan over the same period, from 48.7 billion packs of 92 years to 52.7 billion packs in 2000. Chinas output growth between eight to 14 times, 1.1 times in Japan over the same period. At the same time, in 2000 per capita consumption of instant noodles in mainland China 15.1 bags. Big Master Kong instant noodles sold in recent years although still remained stable, but the growt