牛姐论文.docVIP

郑州交通职业学院毕业论文（设 计） 属系别 专业班级 学　　号 指导教师 撰写日期 年 5月 摘要 关键词：Brand marketing is an important means for winning the enterprise management. Automobile industry has become Chinas economic growth in the leading industry, at the same time China auto goods export of great development. In Chinas automobile brand marketing problems, solutions to the west is to car brand marketing learn the advanced experience, sets up the correct brand marketing idea, take the market as the guidance, take the customer as the center, strengthen the car production and service innovation, let China automobile brand marketing to step on to a new stage, and to adapt to the new situation of development. Only by establishing and accumulation of comprehensive and rich brand assets to make products with enduring vitality. The car industry in the overall development mode can be divided into pure entrance consumer development pattern and industry YiFuXing mode of development and industry leading development model. According to the world car industry in the overall development mode and the main car producer of the development of automobile brand watch, car brand of basic development pattern mainly divided into three categories: the independent development development pattern, the common business-oriented management mode of development and foreign leading development model. Go independent road of development, set up the national automobile brand; In the independent development, under the premise of active integrate globalization; With the power of the government, to support and develop national car brand of foreign car brand development is to our country of the development of automobile industry important enlightenment. After 20 years of rapid development, the overall level of the automobile industry in our country has the dramatic increase. In Chinas economy increasingly involved in the world economic integration today, car trade more brand, from small batch, the prominent