商务英语试题库Unit_10.docVIP

Unit 10 Marketing 10.1 Ways of promoting your product Vocabulary There are many ways of attracting customers to your product and keeping your brand name in the public eye. Fill the gaps with suitable words from the list below. Brochures, leaflets and catalogues can describe your product in more detail and give more information than an advertisement. Potential customers can be sent direct mail. Sales literature Displays in retail outlets (supermarkets, chain stores, etc.) can attract the attention of potential customers. ____________ Labels and presentation increase the impact of your product. ____________ You can contribute to the cost of a sporting or artistic event, where your brand name or logo is displayed prominently. ____________ Potential customers can come to your premises and see a display or a demonstration of your products and get hands-on experience. ____________ Your company takes a stand or mounts an exhibit to enable customers to see your products and talk to your representatives. ____________ The public are informed of a new development through newspaper articles. You can inform the press by issuing press releases. ____________ PR can ensure that your firm keeps a high profile, and that people are aware of your good reputation and image. ____________ Existing customers tell their friends or colleagues about your product and hopefully recommend it to them. ____________ Your staff can call customers, or customers can call a toll-free number to request sales literature or ask for information. ____________ Your rep can visit customers: this is the most effective method of promotion, but also the most expensive. ____________ 10.2 The story of the swatch Listening Listen to the broadcast about the success of the Swatch. Decide whether these statements are true or false. Swiss luxury watch manufacturers were doing badly in the 1980s. __________ Electronic digital watches were invented in Switzerland. __________ The first digit