商务沟通经理、企业职员必不可少的.ppt

1-* Overview The importance of communication in business Current challenges The three main categories of communication in business Formal and informal networks Business communication as problem solving The contexts of business communication The business communication process The Importance ofCommunication Skills Ninety-six percent of over 1,000 surveyed executives ranked “communicating well” as the most important skill for success. --RHI Research Recruiters who assessed MBA programs rated “interpersonal and communication skills, a teamwork orientation, personal ethics and integrity, analytical and problem-solving abilities, and a strong work ethic” as the most important attributes. --The Wall Street Journal Current Challenges forBusiness Communicators Ongoing development of new information technologies Increasingly global nature of business Growing diversity in the workplace Increased focus on ethics and social responsibility Main Forms of Communicationin Business Operational Internal External Personal Example of an Internal Portal (Intranet) 1-* Communication Networks Formal Network Well-established, usually along operational lines Depends on certain established forms or “genres” in the company Planned and managed Informal Network Complex Dynamic The Communication Networks in a Division of a Small Manufacturing Company Factors Affecting theCommunication in a Business Nature of the business Operating plan Business environment Geographic dispersion People Company culture Business Communicationas Problem Solving Most business-communication problems are ill-defined problems requiring Analysis Creativity Judgment A Model of Business Communication The Contexts for Communication The larger context Business-economic Sociocultural Historical The relationship of the communicators The communicators’ particular contexts Organizational Professional Personal The Business Communication Process The sender . . . Senses a need to communicate Defines the si