【精品】2Q 2012 WW STG SC Program Guidance FINAL.pptx

Demand System Guidance Summary for: WW STG Smarter Computing Program Planning Cycle: 2Q 2012William Stolpe / Ross Klisart / Monica StipeJanuary 13, 2012IBM INTERNAL USE ONLYTable of ContentsQ2 STG Smarter Computing Program Focus (Ross Klisart)STG Marketing – Strategy and ShiftSmarter ComputingSTG Demand Program (WOI to Smarter Computing Program)ApproachHighlights and PrioritiesProgram SummarySummary of Campaign UpdatesUpcoming LaunchesSTG Platform Launches/AnnouncementsProject Troy Launch (Paula Matthies)2012 Digital Strategy and 2Q Guidance Highlights (Monica Stipe)Q2 CampaignsSmarter Computing (Denis Russell)Turn Information into Insights Through Analytics (Juan Gastelu)Building Cloud Infrastructure (Karen Diombala)IT Optimization (Susan Haber)STG Competitive (Amy Frost)STG Product Line Upgrades (Sara Sindelar)New Routes (Louise Riddle)Oracle Attack BAO Program (Sara Sindelar)WW Tactics and Activities Smarter Computing Program in Review Guidance MilestonesKey PrioritiesKey ContactsLinksBack UpIBM ConfidentialQ2 STG Smarter Computing ProgramSTG Marketing Strategy/ApproachSmarter ComputingSmarter Computing Program Approach/Description/DetailsRoss Klisart – WW Manager, Smarter Computing ProgramIBM ConfidentialStrategic shift in Marketing needed to drive growth for the Total BusinessSTG 2012 Total Business Revenue plan requires a YTY 6.3% growth while the Market Outlook indicates an market growth of 1.6% Current StateDeclining Client Rep OIFlat Server Share growth *40% Marketing WR Is derived from core2011 to 2012 : Marketing Strategy Shift IBM Confidential 2012 STG Revenue Driving Initiatives (summary from product line plans) Product line Marketing and sales plan support a strategy for growth outside of core accounts. $6.6B (39%) of STG revenue identified as coming from “Growth Initiatives” or “Taking share from competitors” in 2012. Business Revenue DriversSystem z Power System xStorageTOTAL Capture Workloads through Growth Initiatives$.