蓓莉化妆品的网络营销的发展策略.docVIP

蓓莉化妆品的网络营销的发展策略 摘要 随着科技的进步与发展，网络已成为我们生活中不可缺少的一部分，也正是因为网络的存在，才打破了地理、时间，以及文化的界限才为我们的生活提供了更多的快捷与方便。时代在发展，生意可以传统，但工具必须更新。互联网所具有的优势和特点，决定了它能够给传统企业带来“增收、节支、提效、避险”等效益。企业在打造网络品牌、拓展销售渠道、推广企业及产品、加强与消费者沟通、整合资源方面，互联网都发挥着极其重要的作用。在互联网不断演绎销售神话的今天，一个错误的信号也迷惑了无数的商家。很多商家以为，只要借助互联网把企业、产品等相关信息发送出去就已经实现了网络营销，就可以坐等销售奇迹的出现。殊不知，互联网只是一个信息的载体，只是这个载体不同于以往的电视、广播、报纸杂志等传统讯息载体。互联网有其不同之处，海量信息、不分地域的传播方式、高速的传播等特点，都让其成为一把双刃剑。只有真正把握它的人才能舞出最好的效果，真正实现借力互联网，让企业、产品与客户联系起来，实现销售的真实增长。 关键字：网络营销 蓓莉化妆品 Summary With the progress of science and technology and development, the network has become us the indispensable part in life, it is also because the network of existence, just broke the geography and time, as well as the cultural boundaries for our life to provide more rapid and convenient. The development of times, business can be traditional, but tool must be updated. The Internet has the advantages and characteristics, and decided that it can give the traditional enterprise to bring the income and expenditure, raising efficiency, and hedge benefits. Enterprise in creating brand, expand the sales network strengthen the communication with after-sales service and so reduce the cost, the integration of the Internet plays a very important role. In the Internet continuously deduce the myth of sales today, a wrong signal also confuse the numerous merchants. Many businessmen think, as long as the enterprise with the Internet, products and related information sent out has been realized network marketing, can wait for marketing miracles. Little imagine the carrier is different from past television, radio, newspapers, magazines and the traditional information carrier. The Internet has its different, huge amounts of information, regardless of the regional mode of transmission, the spread of high speed and other characteristics, make its be a double-edged sword. Only truly grasp its talent can dance out the best effect, really realize borrows the Internet, make enterprise, product and customer contact up, and realize t