ColorWordsamptheirculturalconnotations外文文献.ppt

Color Words and their Cultural Conotations 颜色词及其文化内涵 Color is everywhere！ As a baby – pink (inside the uterus)– relax As an adult, we relate our emotions and mentality with colors! E.g. office – blue yellow – efficient hospital school – green – calm down Tiger Woods – red -- energetic TELL ME HOW U FEEL ABOUT THE COLORS! 赤 橙 黄 绿 蓝 靛 紫 黑 PINK COLOR THERAPY 赤 red Promotes energy, empowerment, and stimulation. Improves circulation and stimulate red blood cell production. 橙 orange Promotes pleasure, enthusiasm, and sexual stimulation. Antibacterial properties Useful in easing digestive system discomforts (e.g., flatulence, cramps). 黄 yellow A sensory stimulant associated with wisdom and clarity. Decongestant and antibacterial properties Useful in stimulating both the digestive system and the lymphatic system. 绿 green Associated with balance. Calming Promote healing of ulcers. Sometimes used to treat bacterial infections. 蓝 blue Promotes communication and knowledge Eliminates toxins Used to treat liver disorders 靛 indigo Sedative and calming Promote intuition Useful in controlling bleeding 紫 violet Promotes enlightenment, revelation, and spiritual awakening Violet is used to soothe organs, relax muscles, and calm the nervous system. 黑 black Mystery Horror Depression 粉红 pink Relaxing and pacifying Color Culture Color influences a person through his/ her cultrual background. Color’s cultural connotation Mr.Smith, a very white man, but a very yellow one. He was very red with anger when he found himself cheated by his close friend, but, he said nothing. Last Friday, a black letter day, he had a car accident. He was looking rather green and feeling blue lately. When I saw him, he was in a brown study. I hope hell soon be in the pink again. RED RED 红色对中国人和英美人而言，会产生不同的理解和联想。 “红色”对汉语文化的人而言， 表示喜庆、幸福、吉祥 红色则意味着流血、危险或暴力 GREEN GREEN 中文中的绿色是生命的象征，“绿色的原野”、“绿色的草坪”、“红花绿叶”等词组给人带来了蓬勃的生机。 Green generally means environmental friendly. Green’s meaning differ