从一个创新企业看标准和知识产权.pptVIP

Bereichskennzeichnung Standards and IPRs from the Perspective of an Innovative Company从一个创新企业看标准和知识产权 Dr. Kai Brandt “There is a popular saying among Chinese enterprises that the top companies sell standards, second-class firms sell brands, and companies at the bottom of the rung simply sell products.”China Daily 2006-03-06 在中国企业中流传一句话叫做：”一流企业卖标准，二流企业卖品牌，三流企业卖产品。”中国日报 2006-03-06 Great eye-opener, but if looked at in detail a little bit as if the tail wags the dog. 非常令人深思，但若细看的话，好象有些本末倒置。 Standards from a company’s point of view从公司的角度看标准 A long tradition of IPR activities at Siemens知识产权在西门子的长期传统 Intellectual Property Rights and technological progress 知识产权和技术进步 Intellectual Property Rights at Siemens create …在西门子,知识产权创造了… Siemens’ innovations have changed the world （1/3）西门子的创新成果改变了世界（1/3） Siemens’ innovations have changed the world （2/3）西门子的创新成果改变了世界（2/3） Siemens’ innovations have changed the world （3/3）西门子的创新成果改变了世界（3/3） Innovation is our lifeblood and lets us take part…创新是我们的生命线,并让我们进入了… IPR policies – finding the right balance（1/2）知识产权政策 - 寻求恰当的平衡点（1/2） “IPR policies should be designed to balance the needs of those implementing a standard with those owing the intellectual property rights necessary to implement the standard.” But: “知识产权政策要兼顾到标准使用者和需要运用标准的知识产权拥有者的利益。”但是： How about those who do not participate in standardization? 那些没有参与到标准化的人们又如何呢? How about the time scale? 时间范围又如何呢? IPR policies – finding the right balance（2/2）  知识产权政策 - 寻求恰当的平衡点（2/2） IPR policies should be designed to encourage participating in standardization - especially of those who are owning the technologies, which make a new technological concept fly. 知识产权政策要能够鼓励人们参与到标准化中来，特别是要鼓励那些拥有能够带来技术观念飞跃的技术的人们。 IPR policies should be designed to avoid unreasonable conditions for those who are implementing a standard – over the whole live of the standard. 知识产权政策要避免对标准使用者不合理的条件存在于整个标准执行过程中。 Interoperability互用性 How to avoid that companies create closed systems