中小企业文化建设策略研究.doc

目 录 引言························································3 一 、企业文化的含义·········································3 1、企业文化的含义······································3 2、企业文化的功能······································4 二 、中小企业文化建设的必要性·······························5 1、企业文化建设是民营企业适应市场竞争的需要············5 2、企业文化建设是民营企业提升管理水平的需要············6 3、企业文化建设满足消费者文化需要的必要选择············6 4、企业文化建设是民营企业科学发展的需要················7 三 、中小企业文化建设中存在的问题···························8 1、在企业文化建设中对企业文化的认识不足················8 2、在企业文化建设中流于形式····························8 3、在企业文化建设中模仿现象严重，缺乏创新··············9 4、在企业文化建设过程中定位不够明确···················10 5、在企业文化建设过程中家族式文化制约其发展···········10 四 、中小企业文化建设对策··································11 1、正确理解和认识企业文化战略·························11 2、企业文化与企业战略相匹配，把企业文化建设落在实处···11 3、企业文化建设必须坚持创新，建设个性企业文化·········12 4、确立合适的经营战略和发展战略·······················12 5、构建“以人为本”的管理观念·························13 五 、总结··················································14 谢辞·······················································15 参考文献···················································16 中小企业文化建设策略研究 摘要：21世纪是文化经济时代，在新国际市场竞争形势下，企业间的竞争表现为文化的竞争。文化成为推动企业发展的动力，成为企业竞争力的基石。目前，我国中小企业对企业的文化建设普遍重视不够，还存在着一些误区，不及时解决这些问题势必会影响其健康持续发展，也将影响其参与新经济时代企业间的合作与竞争能力。本文通过对中小企业文化建设的必要性出发，对现在我国中小企业文化建设中存在的问题进行分析，提出了中小企业文化建设的对策建议，以发挥企业文化的积极作用，提高中小企业的核心竞争力。 关键词：中小企业文化、竞争力、中小企业文化建设 Abstract: 21 century is culture economy era, in the new international market competition situation, the enterprise competition between performance culture of competition. To promote the enterprise culture become the driving force for development, and as the cornerstone of competitiveness of enterprises. At present, Chinas small and medium-sized enterprise to the enterprise culture construction of the universal attention is not enough, there are some errors, not timely solve these problems will definitely affect the sustainable development, will also affect their participation