户外推广基本规范.pptVIP

* * * This document was created for our client. The client is entitled to use it for its own internal purposes. It must not be passed on to third parties except with the explicit prior consent of Roland Berger Strategy Consultants. This document is not complete unless supported by the underlying detailed analyses and oral presentation. ? 2008 Roland Berger Strategy Consultants GmbH Contents Page 2010年上海世博会中国民企联合馆 目 录 一、专业市场市场拦截 二、蓝海 三、团购 一、专业市场拦截 1、按照2010户外推广执行方案，我们划分了A.B.C三类专业市场。 2、执行方式是：主要通过临促人员派发单张，并引导消费者进店；每周末必须进行现场 的品牌展示； 3、每周五之前把电子档照片发给