毕业论文：基于价值链理论的美捷公司成本改进策略研究（定稿）.doc

本 科 毕 业 论 文 基于价值链理论的美捷公司成本改进策略研究 The Meijie company cost improvement strategy based on value chain 学 院： 商学院 专业班级： 工商管理 D工商072 学生姓名： 周志平 学 号： 510706245 指导教师： 朱国军（讲师） 2011年 06 月 毕业论文中文摘要 美捷公司成本改进策略研究 关键词：美捷公司；包装行业；成本分析；价值链研究 毕业论文外文摘要 The Meijie Company Cost Improvement Strategy Based on Value Chain Abstract:Suzhou in recent years as rapid economic development, industrial transformation and upgrading of the modern business environment has undergone enormous changes. Relying on the rapid development of Suzhou Import and Export industry, packaging industry has also emerged as the more important current services industry. But the rapid development of industrial economy also brought a brutal industry competition. Emerging companies, and small size of these problems are restricting the rapid development of enterprises, must be resolved. In order to finally make Suzhou Majestys fast and healthy economic development. This paper, based on the value chain theory, the Meijie Packing Company, existing strengths, weaknesses, opportunities and threats companies recognize the cost of a detailed situation analysis. System, the basic cost of quantitative mining companies and ancillary costs. And enterprises with the industry benchmark cost comparisons to find out their companys lack of Majesty Packing Company, aims to identify at this stage procurement costs, sales costs and production costs there weaknesses, and targeted efforts to increase production, Optimized processes and enhanced sales, etc to use these means to the cost of the Meijie company better value chain optimization and improvement. Through this thesis research and writing, both to improve their professional quality of the students, but also to strengthen the application of theoretical knowledge. Learned to use his four years of professional knowledge to real life to in order to better i