IT Strategy-IT战略（英文版）.ppt

SWOT Analysis Strengths Weaknesses Opportunities Threats Recommend strategies that ensure best alignment between external and internal environments Strengths Distinctive Competencies Critical success factors Core competencies Brand, research, manufacturing, product development, cost and pricing structure, sales and distribution channels Systemic Competencies Capabilities and success factors important to strategies Weaknesses Observation of existing business and IT problems Weaknesses will emerge from observation Effect on firm’s strategic positioning Opportunities – Ansoff Matrix Ansoff Matrix Positioning Strategies Delta Model Threats Rivalry Between Existing Firms Risk of New Entrants Power of Buyers Power of Suppliers Threat of Substitutes Environmental Factors Political and Legal Environment Macroeconomic Environment Social Environment Technical Environment Demographic Environment Strategy Alternatives Analysis Scenario Planning Grid IT Strategy Implementation Execute the strategy Commitment and engagement of senior business management Must occur prior to implementation planning Strategic Alignment Maturity Ability to adapt in harmonious fashion Adoption of Measurement Criteria Measure effects in several different dimensions Periodic Review Ensure initial assumptions are correct Ensure implementation of plans are on schedule Measurements are captured and reported IT Strategy Managing the Information Technology Resource Jerry N. Luftman Outline Influence of 21st century business environment Definitions of strategy Role of IT strategy Strategic Alignment concept and model Processes and considerations in development of IT strategy IT as Architects of Alignment Knowledgeable about new technologies Privy to tactical and strategical plans Be present in corporate strategy discussions Understand technology strengths and weaknesses Six Key Enablers to Alignment Senior executive support for IT IT involved in strategy development IT understands the business Business