Brand Images Causal Relationships in a Multiple Sport Event Sponsorship英语.pdfVIP

This article was downloaded by: [Swets Content Distribution] On: 2 August 2010 Access details: Access Details: [subscription number 912280237] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37- 41 Mortimer Street, London W1T 3JH, UK European Sport Management Quarterly Publication details, including instructions for authors and subscription information: /smpp/title~content=t716100711 Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees a a b Nicolas Chanavat ; Guillaume Martinent ; Alain Ferrand a Centre de Recherche et dInnovation sur le Sport (CRIS), Université Claude Bernard Lyon 1, b Villeurbanne, France Centre de Recherche en Gestion (CEREGE), Université de Poitiers, Poitiers, France Online publication date: 15 March 2010 To cite this Article Chanavat, Nicolas , Martinent, Guillaume and Ferrand, Alain(2010) Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees, European Sport Management Quarterly, 10: 1, 49 — 74 To link to this Article: DOI: 10.1080/16184740903554090 URL: /10.1080/16184740903554090 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: /terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any s