BusinessWeek-创意无限.pdfVIP

( ) ( ) ( ) CONSUMER RAGE P. 32 lANXIETY AT BOEING P. 38 lGOLF GIFTS FOR DAD P. 72 JUNE 19, 2006 In this issue: Introducing our innovation and design quarterly Innovation Champions The new breed of managers and their radical cultures of creativity inmanifesto With this inaugural issue of IN : Inside Innovation—we dedicate ourselves to the proposition that making innovation work is the single most important business challenge of our era. Our goal is to make a meaningful difference in the difficult journey toward building innovative business cultures. IN hopes to inspire, to provoke, to teach, and to be a trusted advisor and guide. Every quarter, we’ll provide you with a how-to tool kit of lessons and WWW.BUSINESSWEEK.COM/INNOVATE case studies that address specific S N Y M E D D R N E R N C G T R E E O I A E G I I I O U V K T T R T I R S U O T O S C R E T S problems managers face in changing T E Q R C R A O A E E E D E E E P M D M N L D M O D M T N S N I M N O R A N T N A H I U E E W O their organizations. In this premier O U A G C L G G N E