太平人寿某分公司营销策略研究.docVIP

太平人寿某分公司营销策略研究 太平人寿某分公司营销策略研究(20000字) 摘 要：本文从营销管理的角度出发，在分析了目前公司所处的外部环境和内部环境，确定了太平人寿郴州分公司的发展策略和发展目标。根据本地区消费者的特点进行了市场细分，在分析公司自身情况和各个细分市场的市场潜力 ... p太平人寿某分公司营销策略研究(字)br / 摘 要：本文从营销管理的角度出发，在分析了目前公司所处的外部环境和内部环境，确定了太平人寿郴州分公司的发展策略和发展目标。根据本地区消费者的特点进行了市场细分，在分析公司自身情况和各个细分市场的市场潜力后，选择了目标市场，并对公司形象和产品进行了定位。在此基础上，提出了完整的市场营销组合策略，从目标市场、险种、价格、营销渠道和促销五个方面提出了具体的实施意见和建议。希望通过这次研究，能为太平人寿郴州分公司营销提供帮助。br / 关键词：人寿保险nbsp; 营销nbsp; 策略br / br / Peace Life Chen Zhou Branch Marketing Strategy Researchbr / Abstract :This paper, from marketing management point of view, in the analysis of the current company locates the internal environment and external environment of the peace life, determines the development strategy of Chen Zhou branch and development goals. According to the characteristics of the region on the consumer market segment, by analyzing the company itself and the market potential of each segment market, select the target market, and the companys image and product positioning. Based on this, puts forward the complete market marketing mix strategy, from target market, coverage, price, marketing channels and promotion puts forward five specific implementation opinions and Suggestions. Hope that through this research for peace life Chen Zhou branch, marketing to offer help. br / Keywords: life insurancenbsp; marketingnbsp; strategybr / P/P p摘nbsp; 要：本文测定了扶桑绵粉蚧（Phenacoccus solenopsis Tinsley）若虫孵化时间与温度变化关系，扶桑绵粉蚧若虫孵化率与温度变化关系，扶桑绵粉蚧若虫历期与温度变化关系及扶桑绵粉蚧雄雌虫分化与温度变化关系。结果显示，扶桑绵粉蚧若虫孵化时间与温度升高成反比，随温度由15℃-30℃逐渐升高，若虫完全孵化时间由4h减少到3h；扶桑绵粉蚧若虫孵化率与温度升高成正比，若虫孵化率由80.00％增加到96.66％；扶桑绵粉蚧若虫历期与温度升高成反比，若虫历期总天数由32d减少到19d；扶桑绵粉蚧雄虫占虫口数百分比与温度升高成正比关系，雄虫占虫口数百分比由0.00％增加到6.89％。 br / 关键词：扶桑绵粉蚧；生物学；孵化率；雌雄分化； br / br / biological characteristics of Phenacoccus solenopsis Tinsleybr / Abstract: This article has determined the nymphae hatching time and the temperature change relations, nymphae hatching rate and the temperature change relations, nymphae experience time and the temperature change relations, male differentiation and the