ogilvys资料.pptxVIP

Contents1. Our presentation to you2. The creative work3. The team and the costs4. Ogilvy Worldwide Credentials5. Relevant case studies1. Our Presentation to YouThe OpportunityFord Motor CompanyLaunch a card that will provide incremental sales, deepen customer loyalty, and develop relationship marketing platform and data collection toolThe CardCustomer identificationTransaction data for customer insightRewards to influence behaviourLoyalty to enable cross-sell What we’ve done1. GM Card launch2. KAE research3. Research International4. Conducted UK consumer research5. Taken the id