OgilvyInteractive Database Maketing资料.pptxVIP

OgilvyInteractive Database MaketingIBM PSG??Introducingi-BridgeA proven integrated web and marketing database solutioni-Bridge BackgroundThe I-Bridge package (Bridge) is developed using the integrated Oracle development suite, namely, Designer 2000, Developer2000 and of course the Oracle 8 database. This comprehensive use of the tools has provided us will excellent productivity gains, documentation, standardisation and ease of implementation.CampaignManagementCampaignManagementCampaignHistorySelection andOutputDataExtractDataExtractDataLoadDataLoadData LoadQuestionnaireManagementDDEDataValida