关于青少年消费群体的研究--奥美资料.pptxVIP

Genie?激励一代A study about people, not consumers! 这是一个关于人的研究, 而非消费者研究20-29 year oldsurban educated elitein South, East South East Asia 针对东亚,南亚,东南亚的20-29岁城市菁英而作A study about understanding their psyche 这个研究欲探索这群年轻一代心里的想法their valuesnot behavior and attitudesunlike other studies 不同于其他的研究调查, 只针对他们的价值观, 而非行为与态度Scale And Scope Of The Study研究的规模与范围Full-scale Qualitative Research66 extended creativity groups in 14 cities 大规模的质化调查, 横跨14个城市, 66场座谈会Full-scale Quantitative Research7,000 interviews in 9 key markets 大规模的量化调查-9个主要市场中的7000个受访者Trend Guru Interviews27 respected opinion-formers in 9 key markets 趋势