8848推广方案.pptxVIP

; Communication Strategy for 8848.net China Launch ;Market Situation;Strategy Development Process;Market Situation;Target...;Target...;Consumer UA Towards e-Shopping...;Product Attributes ;Product Attributes;Benefits;Personality;Where are we now?;Where are we going?;Marketing Objectives;Communication Objectives;Brand Strategy;Brand Strategy;Brand Strategy;Brand Strategy;Brand Strategy;Product…Price...;Product…delivery...;Product…Online Payment...;Product…After-sales Guarantee;Communication…Strategy...;Communication…Strategy...;Communication…Execution...;Communication…Execution...;Com